micHAEL s.par k E R : i n f o. a r c h i t e c t

important stuff fits between these borders

I've been referred to as a User Interface Designer, an Information Architect and a Usability Engineer among other things.

I call myself an Information Architect* for no better reason than that's what my peers call me.

As an Information Architect, my focus has been on developing user-centric functionality blueprints that balance client business objectives with user needs for Websites, Software Applications, Wireless Devices, etc.

The work highlighted to the right is a small sampling of the types of projects in which I've been involved.

Please contact me with any questions or to discuss my project work.

* For more on what Information Architecture is and what Information Architects do, check out this article, What is an Information Architect? (http:// www.atl.ualberta.ca/ downes/ threads/mm1.htm)

	Worldwide Wrestling Federation [ http://www.wwe.com/ ] Type: Destination Entertainment Website > Design Details
	Bechtel Telecommunications [ http://www.bechteltelecoms.com/ ] Type: Limited Access Extranet / Document Management System > Design Details
	Sony Style: Electronics [ http://www.sonystyle.com/electronics/ ] Type: Ecommerce Consumer Website > Design Details
	Discovery Network Adsales [ http://adsales.discovery.com/ ] Type: B2B Limited Access Extranet > Design Details

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