[ http://www.wwe.com/ ]
Type: Destination Entertainment Website
Project: Although the WWF (Now known as the WWE) had an intensely loyal fan base and significant in-house resources to develop online content, it lacked a strategy for turning these assets into profit. It sought an actionable plan for reorganizing its sales model and turning its website into a successful online business.
As lead Information Architect in this project, my deliverables included:
- A benchmark comparison survey highlighting best practices among sports-related sites, with recommendations on achieving similar outcomes
- Analysis of WWF user/traffic statistics and recommendations on content to eliminate or expand, users to target, and peak times at which to promote
- Functional recommendation for a subscription-based model that would offer free content to general visitors, and expanded, high-bandwidth content to paying members
- Templated page maps and a navigational scheme intended to consolidate content from scattered "mini-sites" and organize it within the existing content management tool
Contact me for a full project review.
(973) 761-7506 | parkah@wisebuild.com
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