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Discovery Network Adsales
[ http://adsales.discovery.com/ ]

Type: B2B Limited Access Extranet

Project: Traditionally, The Discovery Network has communicated its upcoming print and broadcast advertising opportunities via printed one-sheet catalogs distributed annually by its sales reps. Discovery sought the creation of an Extranet counterpart that would both facilitate the dissemination of timely ad sales information, and reduce the high cost of printing/distribution.

As lead Information Architect, my deliverables included:
  • Creation of a functional specification and page maps dictating the flow of information throughout the site and placement/navigation of programming content
  • Establishment of login and password-protection system
  • Incorporation of added-value streaming video teasers to support sales and branding initiatives
  • Creation of a backend administration system to allow users to update/manage content and user access
  • Recommendations for incorporating direct ad sales and live support capabilities into future versions of the site

Contact me for a full project review.
(973) 761-7506 |
parkah@wisebuild.com
Discovery Adsales Network Landing Page page map

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all materials (c) 2005 michael s. parker | version 4.0, site specifications | email: parkah@wisebuild.com


micHAEL s.par k E R : illUstraTOR / info architect
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